Ethical Persuasion

Based on the ground breaking work of Robert Cialdini this workshop focuses on effective, persuasive and ethical communication. Taking communication to a whole new level, it introduces, explains and implements the six key principles of persuasion and makes them relevant and accessible for managers, executives and key customer facing personnel. Learning and applying the principles of persuasion in real-life situations tailored to the business challenges of the company are the key objectives of this workshop.

Content

• Recognize the powerful Six Principles of Persuasion and how you can ethically apply them to produce lasting change in others
• Understand what scientific research tells us is different from conventional wisdom about how to most effectively influence others
• Steer clear of common influence traps that are manipulative and lead to bad business decisions
• Shorten the cycle to create and keep trusted, long-term relationships by being a “Detective of Influence”
• Identify small changes in your current approaches to make big differences in people's willingness to say “yes” to your requests
• Avoid bungling away critical “moments of power”
• Apply the most recent social science research on influence and persuasion to improve your business outcomes

This workshop is led by Cathrine Moestue, Cand. Psychol.CMT, one of Europe’s leading proponents of the Principles of Persuasion method. Dr.Robert Cialdini says that: Cathrine Moestue has the rare ability to deliver seminar material in a way that is both hard (because she obviously knows the facts) and soft (because of her graceful presentational style). As a result, audiences respond eagerly to her message.

Method

For optimal effect this workshop is focused on the real everyday, practical business situations faced by the participants. From sales calls through to delivering feedback, from presenting values through to handling top management meetings the skills learned on the POP workshops are relevant and transferrable.

Time Requirements

Time requirements vary according to client needs but workshops lasting one to three days tends to cover most requests. Short conference inputs are also possible.